Total rebrand - Strange Town Theatre Company
The brief
Create a new branding strategy for a theatre company for young people.
My role
I reviewed communications activity, which included leading workshops with the Board, staff, and customers. I recommended how Strange Town should position, differentiate, and rebrand itself. I briefed a designer and appointed a web agency.
The result
The new brand (including print and merchandise) and a website were launched and are still in use today.