We plan and implement communication campaigns, and like to base our decisions on facts so our clients get their 15 minutes of fame. We’ve developed close working relationships over the years with Scottish suppliers, partners, press, and venues.
We have cross-artform experience of promoting events during the Fringe with clients including Magnetic North theatre company, Hebrides Ensemble, National Galleries of Scotland and National Museums Scotland.
In 2018 we worked on Erewhon, by playwright Arthur Meek/Magnetic North, at Summerhall. The show was seen by over 700 people (breaking the attendance target). Press reviews included Edinburgh Festivals Magazine, The Herald, The List, Broadway Baby, Fringe Guru and The Stage. The show was a Lyn Gardner pick of the Edinburgh Festival in The Independent. Four reviews were published in the first week. According to The List, Erewhon ranked in the top 10% of ‘Shows of 2018‘.
James worked on the European Premiere of my show Erewhon. I’m based in New York, so we worked over email and Skype. He’s a great time manager and made transatlantic communication easy meaning everything was in place before I set foot in Scotland. James likes to use research to put together a publicity plan – so we got ahead of the game – but he also knows how and when to hustle – keeping an eye on sales and tweaking when needed. His strong relationships with the press generated reviews early in the run. He identified, briefed and managed our perfect designer and supervised the smart distribution and placement of our posters and flyers. James has the ability to run a coherent strategy across all the different channels required for a solid festival run. He’s as comfortable one-on-one as he is crafting mass emails and posts. Work with him!Arthur Meek, playwright and performer.
>Write and distribute media releases and manage press launches
>Securing reviewers to come early in the run
>Using contacts we’ve worked with for many years to encourage broadcast media (including BBC TV/radio) to interview performers/the creative team.
>Planning and implement communication campaigns across all channels
>Creating and distributing written and visual content on digital platforms during the life of a project
>Tracking progress and taking corrective action
>Driving audiences to live streams and crowdfunds.
>Identify target audiences and work hard to reach them on the ground in Edinburgh
>Examples include for Erewhon at Summerhall, we contacted antique shops and bookshops and asked them to put up posters and hand out flyers in exchange for two free tickets
>A similar network of specialist Edinburgh retailers could display your print and come to your show to boost word of mouth.
Venue Team Liaison:
>Working with your venue in Edinburgh to avoid time differences and the additional travel costs of working internationally
>Meeting with venues to agree promotional plans
>Venue inspections and online monitoring to ensure your company is represented as agreed in venue communications
>Managing comp ticket requests and making sure they add reviews to websites, social media, posters and flyers.
>We can also arrange Fringe leaflet and poster distribution and flyering at prices not available to individual companies
>Our supplier runs the UK’s largest leaflet display network.
>We can plan media buying to advertise your show in relevant Scottish/UK titles
>We have strong relationships with what’s on guides for the arts & entertainment in Scotland
>Online and print advertising packages for 2021 are available with The List and The Skinny. Pricing is typically 50% below rate card level.
If you are bringing a show to the Edinburgh Festival Fringe in 2021, please get in touch if you would like us to help with PR, audience development, cross promotion or advertising media title selection.