The challenge
Midlothian Voluntary Action provides support for third sector organisations. This involves assisting local community groups, charities and social enterprises. In 2021 we launched a £240,000 fund to support mental health with Midlothian Council. The money was aimed at grassroots organisations who run adult community projects.

What we did
We developed graphics for a website and social media. A funding webpage was created, and copy developed for social media and email newsletters to promote an online launch event. To increase local engagement, we came up with a plan to run an ‘ask me anything’ online Q&A event. We also project managed the session and advised on the script.

What we achieved
As a result of the campaign, 30 enquiries were generated, the first round of the fund was completed, and the second is on track to be awarded to 20 applicants.