The challenge facing us
Media consultancy for two seasons of the Alchemy Film Festival in the Scottish Borders. Objectives included increasing preview media coverage, with programming highlights including the Scottish premiere of Rachel Maclean’s It’s What’s Inside That Counts.

What we did
We organised press accreditation and facilitated interviews. Briefing spokespeople, managing photo calls, and organising a launch event. We worked with the Director to discover which artists would have time in their installation schedule to talk to the press, and who would be confident on camera. New filming locations had to be found sometimes with very little notice.

What we achieved
Broadcast coverage included ITV Borders and BBC Alba (TV and radio), and features in The Herald, The National and Daily Mail.