I’ve been asked to think of ways I would make the bicycle more popular. How have other sectors altered perceptions of unattractive products, services or brands? The humble push-bike has problems connected with its use. The most common ones – ‘I can’t wear smart clothes’, ‘I’ll get wet’, car fumes, traffic worries and ‘I’ll get [...]

The Journal of Arts Marketing asked me to write a glossary of tech terms. Here is what I emailed them today: A Alert Stay alert, listen and respond. The basic concepts of taking part in the Blogosphere. If you don’t stay alert you’ve lost control, you can’t respond, you can’t initiate conversations: you’ll look like [...]

After the most intense interview ever, in April I started as marketing manager for National Museums Scotland. Home of Dolly, Concorde and where I spent most of my childhood, art college and more recent years!

I’m giving a ‘get them thinking’ keynote on the latest web techologies to Forward Scotland and six other partner organisations on 28 March in Stirling. Forward Scotland are re-thinking their main website and sub-sites. The idea is to bring together the seven sites, redesign and implement a new approach – a big task. UPDATE: Talk [...]

My 30th gathering takes place tonight, 27 Jan from 7pm at The Village, 16 South Fort Street, Edinburgh, EH6 4DN (on the 7, 14 and 21 bus route). Hope to see some of you there. UPDATE: A great night was had by all I think – lovely to see so many people and catch up. [...]