On 20 February, I’m speaking at the Museums and galleries marketing day about ‘Second Life: a new third place?’ .

Wrote a piece last night for ArtsProfessional on how are non-arts firms are using podcasting. What arts organisations can learn, and how to get started. Out (if they like it!) on Monday 5 November 2007. A little preview:
Plodcast, by the West Midlands Police, wants more ‘budding bobbies to join the force’. In their surprisingly fun [...]

A few months ago, a painter holding a show in Edinburgh wanted my thoughts on what else he should do to sell more work, increase his audience and get gallery directors to come. Useful tips for promoting cultural events – not just painters.
1. This is the most important one – I missed your price [...]

I’ve been asked to think of ways I would make the bicycle more popular.
How have other sectors altered perceptions of unattractive products, services or brands?
The humble push-bike has problems connected with its use. The most common ones – ‘I can’t wear smart clothes’, ‘I’ll get wet’, car fumes, traffic worries and ‘I’ll get hot and [...]

The Journal of Arts Marketing asked me to write a glossary of tech terms. Here is what I emailed them today:
A
Alert
Stay alert, listen and respond. The basic concepts of taking part in the Blogosphere. If you don’t stay alert you’ve lost control, you can’t respond, you can’t initiate conversations: you’ll look like you are [...]