A few months ago, a painter holding a show in Edinburgh wanted my thoughts on what else he should do to sell more work, increase his audience and get gallery directors to come. Useful tips for promoting cultural events - not just painters.
1. This is the most important one - I missed your price [...]

I’ve been asked to think of ways I would make the bicycle more popular.
How have other sectors altered perceptions of unattractive products, services or brands?
The humble push-bike has problems connected with its use. The most common ones - ‘I can’t wear smart clothes’, ‘I’ll get wet’, car fumes, traffic worries and ‘I’ll get hot and [...]

The Journal of Arts Marketing asked me to write a glossary of tech terms. Here is what I emailed them today:
A
Alert
Stay alert, listen and respond. The basic concepts of taking part in the Blogosphere. If you don’t stay alert you’ve lost control, you can’t respond, you can’t initiate conversations: you’ll look like you are [...]

After the most intense interview ever, in April I started as marketing manager for National Museums Scotland. Home of Dolly, Concorde and where I spent most of my childhood, art college and more recent years!

I’m giving a ‘get them thinking’ keynote on the latest web techologies to Forward Scotland and six other partner organisations on 28 March in Stirling.
Forward Scotland are re-thinking their main website and sub-sites. The idea is to bring together the seven sites, redesign and implement a new approach - a big task.
UPDATE: Talk went down [...]