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	<title>James Coutts</title>
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	<link>http://www.jamescoutts.co.uk</link>
	<description>Arts marketing with infectious enthusiasm</description>
	<pubDate>Fri, 19 Dec 2008 19:26:14 +0000</pubDate>
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		<title>Getting an arts marketing job</title>
		<link>http://www.jamescoutts.co.uk/2008/12/19/getting-an-arts-marketing-job/</link>
		<comments>http://www.jamescoutts.co.uk/2008/12/19/getting-an-arts-marketing-job/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 18:33:02 +0000</pubDate>
		<dc:creator>jamescoutts</dc:creator>
		
		<category><![CDATA[Art Marketing]]></category>

		<category><![CDATA[Life/Work]]></category>

		<guid isPermaLink="false">http://www.jamescoutts.co.uk/?p=116</guid>
		<description><![CDATA[I&#8217;m often asked &#8216;how do I get a job in arts marketing?&#8217;.  Some come from the commercial world and want to move into a sector that means more to them. Others think that working in the arts will be a softer option -  less ruthless than the commercial sector. However, most agree that jobs in [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m often asked &#8216;how do I get a job in arts marketing?&#8217;.  Some come from the commercial world and want to move into a sector that means more to them. Others think that working in the arts will be a softer option -  less ruthless than the commercial sector. However, most agree that jobs in the arts are harder - you have more responsibility (for less pay), need to do more with less resources and are more accountable.</p>
<p>My tips are:</p>
<ul>
<li>Get work experience in the field (do you have a friend who needs an exhibition organised, or their band promoted? Swap your help for something to talk about on your application)</li>
<li>Demonstrate you&#8217;re serious about the sector - stay current (do training/get qualifications such as arts/cultural management, read the arts magazines)</li>
<li>Make sure that everything you do (paid or unpaid) is strategic - &#8216;I had this problem, came up with this solution, got this result. This is what I learned, this is what I&#8217;d do different next time&#8217;. Keep operating like that - write about it in your applications, talk about it in interviews and you&#8217;ll get lucky.</li>
</ul>
<p>After each interview, I write down the questions I was asked that I didn&#8217;t expect. The next time I go for an interview, I dig out the questions and rehearse answers. Ones will come up that you don&#8217;t know, but you&#8217;ll do a whole lot better for having a bank of answers in your head.</p>
<p>My top questions to be ready for are:</p>
<ul>
<li>What do you see are the strengths of this company?</li>
<li>What are the key challenges for this company&#8217;?</li>
<li>What are the key challenges for you in this role?</li>
<li>What improvements would you make to our marketing?</li>
<li>What is your most significant achievement?</li>
<li>Talk to us about our brand</li>
<li>Tell us more about our audience - what do you know about them?</li>
<li>How would you increase income/attendances at our company?</li>
<li>Tell us about a time you used a creative approach to solve a problem?</li>
<li>Can you tell us when you have used research findings to influence your marketing activity?</li>
<li>How do you compare our brand to X competitor?</li>
</ul>
<p>The places I look for arts/charity or cause-related marketing jobs are:</p>
<ul>
<li>Artsadmin <a href="http://www.artsadmin.co.uk/home/" target="_blank">E-digest</a></li>
<li>News from <a href="http://www.vascotland.org.uk" target="_blank">Voluntary Arts Scotland</a></li>
<li>goodmoves <a href="http://www.goodmoves.org.uk" target="_self">Jobs by Email service</a></li>
<li>Guardian <a href="http://www.jobs.guardian.co.uk" target="_blank">Jobs</a></li>
<li>Arts Workers ebulletin E: artsworkers@tab.org.uk</li>
<li><a href="http://www.a-m-a.org.uk" target="_blank">www.a-m-a.org.uk</a></li>
<li><a href="http://www.environmentjob.co.uk" target="_blank">environmentjob.co.uk</a></li>
<li><a href="http://www.charityjob.co.uk" target="_blank">CharityJOB Alert</a></li>
<li><a href="http://s1jobs.com" target="_blank">s1jobs.com</a></li>
<li><a href="http://www.gga4arts.co.uk/about/index.php" target="_blank">C21news</a></li>
</ul>
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		</item>
		<item>
		<title>My First Big Test: 96% Passed</title>
		<link>http://www.jamescoutts.co.uk/2008/04/28/my-first-big-test-96-passed/</link>
		<comments>http://www.jamescoutts.co.uk/2008/04/28/my-first-big-test-96-passed/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 16:44:24 +0000</pubDate>
		<dc:creator>jamescoutts</dc:creator>
		
		<category><![CDATA[Art Marketing]]></category>

		<guid isPermaLink="false">http://www.jamescoutts.co.uk/2008/04/28/my-first-big-test-96-passed/</guid>
		<description><![CDATA[
7,628 people came to Celebration Weekend. Up 58% on the same weekend last year. Managed to attract visitors against fierce competition from cold beer and the great outdoors over the first real weekend of summer sun.

 
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><a href="http://www.jamescoutts.co.uk/2008/04/28/my-first-big-test-96-passed/celebration-weekend-26-27-april-national-museum-of-scotland/" rel="attachment wp-att-40" title="Celebration Weekend 26, 27 April National Museum of Scotland"><img src="http://www.jamescoutts.co.uk/wordpress/wp-content/uploads/2008/04/celebration-weekend.thumbnail.jpg" alt="Celebration Weekend 26, 27 April National Museum of Scotland" /></a><font color="navy" face="Arial" size="2"><span style="font-size: 10pt; font-family: Arial; color: navy"><font color="#000000"></p>
<p>7,628 people came to Celebration Weekend. Up 58% on the same weekend last year. Managed to attract visitors against fierce competition from cold beer and the great outdoors over the first real weekend of summer sun.</font><br />
</span></font></p>
<p class="MsoNormal"><font color="navy" face="Arial" size="2"><span style="font-size: 10pt; font-family: Arial; color: navy"> </span></font></p>
]]></content:encoded>
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		</item>
		<item>
		<title>After The Day</title>
		<link>http://www.jamescoutts.co.uk/2008/02/23/after-the-day/</link>
		<comments>http://www.jamescoutts.co.uk/2008/02/23/after-the-day/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 14:47:59 +0000</pubDate>
		<dc:creator>jamescoutts</dc:creator>
		
		<category><![CDATA[Art Marketing]]></category>

		<category><![CDATA[Second Life]]></category>

		<category><![CDATA[Speaking]]></category>

		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.jamescoutts.co.uk/2008/02/23/after-the-day/</guid>
		<description><![CDATA[
On 20 February, I spoke at the Museums and galleries marketing day about ‘Second Life: a new third place?’.
This is how it felt. A big cinema space. A huge screen behind me. A stage.  Me wired up (and my voice booming round the room). Sound guys recording me from the top right. Lights  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jamescoutts.co.uk/2008/02/23/after-the-day/james-coutts-aka-employee-alcott-gets-into-a-little-trouble-with-the-cops/" rel="attachment wp-att-38" title="James Coutts AKA Employee Alcott gets into a little trouble with the cops"><img src="http://www.jamescoutts.co.uk/wordpress/wp-content/uploads/2008/02/cops.thumbnail.jpg" alt="James Coutts AKA Employee Alcott gets into a little trouble with the cops" /></a></p>
<p>On 20 February, I spoke at <span class="mediumgold">the <a href="http://www.a-m-a.org.uk/event_detail.asp?id=227" target="_blank">Museums and galleries marketing day</a> about ‘Second Life: a new third place?’.</span></p>
<p>This is how it felt. A big cinema space. A huge screen behind me. A stage.  Me wired up (and my voice booming round the room). Sound guys recording me from the top right. Lights  shining in my eyes (now I know why rock stars wear shades!). About 60 people in the space. 35 mins talking (I went fast!), 25 mins Q&amp;A. A dry mouth once in a while. Think it went well - the questions were great fun. Will find out more from the  feedback results and listening (if I can bear it) to the audio.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Big Smoke</title>
		<link>http://www.jamescoutts.co.uk/2008/02/07/second-life-a-new-third-place-speaking-gig/</link>
		<comments>http://www.jamescoutts.co.uk/2008/02/07/second-life-a-new-third-place-speaking-gig/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 21:51:18 +0000</pubDate>
		<dc:creator>jamescoutts</dc:creator>
		
		<category><![CDATA[Second Life]]></category>

		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://www.jamescoutts.co.uk/2008/02/07/second-life-a-new-third-place-speaking-gig/</guid>
		<description><![CDATA[On 20 February, I&#8217;m speaking at the Museums and galleries marketing day about &#8216;Second Life: a new third place?&#8217; . 
]]></description>
			<content:encoded><![CDATA[<p>On 20 February, I&#8217;m speaking at <span class="mediumgold">the <a href="http://www.a-m-a.org.uk/event_detail.asp?id=227" target="_blank">Museums and galleries marketing day</a> about &#8216;Second Life: a new third place?&#8217; .<a href="http://www.a-m-a.org.uk/event_detail.asp?id=227" target="_blank"> </a></span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Growing Your Own Audience</title>
		<link>http://www.jamescoutts.co.uk/2007/10/18/growing-your-own-audience/</link>
		<comments>http://www.jamescoutts.co.uk/2007/10/18/growing-your-own-audience/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 08:19:02 +0000</pubDate>
		<dc:creator>jamescoutts</dc:creator>
		
		<category><![CDATA[Podcasting]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">tag:www.jamescoutts.co.uk,2007://1.44</guid>
		<description><![CDATA[Wrote a piece last night for ArtsProfessional on how are non-arts firms are using podcasting. What arts organisations can learn, and how to get started. Out (if they like it!) on Monday 5 November 2007. A little preview:
Plodcast, by the West Midlands Police, wants more &#8216;budding bobbies to join the force&#8217;. In their surprisingly fun [...]]]></description>
			<content:encoded><![CDATA[<p>Wrote a piece last night for <a href="http://www.artsprofessional.co.uk">ArtsProfessional</a> on how are non-arts firms are using podcasting. What arts organisations can learn, and how to get started. Out (if they like it!) on Monday 5 November 2007. A little preview:</p>
<p><a href="https://www.west-midlands.police.uk/plodcast">Plodcast</a>, by the West Midlands Police, wants more &#8216;budding bobbies to join the force&#8217;. In their surprisingly fun radio-style podcast, presenters respond to and encourage listener feedback and interview those working in the force. Find out what Scene of Crime Officers do on the job, from those doing it now. Bringing a potential career choice to life in ways the traditional job description can&#8217;t, this podcast gives applicants more confidence on what to expect from the actual position for over 15,000 happy listeners.</p>
<p>The non-profit <a href="http://www.dothegreenthing.com/">Green Thing</a> makes it easy to be a bit greener. Every month, subscribers (and only subscribers) get emailed or fed two videos from world-class filmmakers showing a different Green Thing to do. October&#8217;s Green Thing was to &#8216;Walk Once&#8217;. The community aspect of the website allows visitors to see how many users did the &#8216;thing&#8217;, and how much CO2 was saved in total by all the viewers. Their videos inform, help their site obtain regular visitors and encourage participation.</p>
]]></content:encoded>
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