Category
Art Marketing
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Art Marketing, Life/Work
Getting an arts marketing job
I’m often asked ‘how do I get a job in arts marketing?’. Some come from the commercial world and want to move into a sector that means more to them. Others think that working in the arts will be a softer option - less ruthless than the commercial sector. However, most agree that jobs in [...]
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Art Marketing
My First Big Test: 96% Passed
7,628 people came to Celebration Weekend. Up 58% on the same weekend last year. Managed to attract visitors against fierce competition from cold beer and the great outdoors over the first real weekend of summer sun.
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Art Marketing, Second Life, Speaking, Tech
After The Day
On 20 February, I spoke at the Museums and galleries marketing day about ‘Second Life: a new third place?’.
This is how it felt. A big cinema space. A huge screen behind me. A stage. Me wired up (and my voice booming round the room). Sound guys recording me from the top right. Lights [...] -
Art Marketing
Nine tips for more art sales
A few months ago, a painter holding a show in Edinburgh wanted my thoughts on what else he should do to sell more work, increase his audience and get gallery directors to come. Useful tips for promoting cultural events - not just painters.
1. This is the most important one - I missed your price [...] -
Art Marketing, Speaking
Falkirk Council Keynote
On 17 February 2007 I’m keynote speaker at a Falkirk Council event for their Visual Arts and Crafts Department. The talk will be on building a website - practical advice on creating and maintaining websites for their craft membership. Taking place in Callendar House. More details later.
