James Coutts is a specialist in strategic and operational arts marketing and a professional speaker.

His primary role is Marketing Manager for National Museums Scotland. Before the museums, James worked as a Project Manager, performing and visual arts marketer, exhibition organiser and online magazine editor. He has promoted the Scottish National Gallery of Modern Art, Dean Gallery, Academy of St Martin in the Fields, Royal Scottish National Orchestra and the Scottish crafts sector through craftscotland.

James has written for ArtsProfessional, given seminars to students of Michigan State University, Queen Margaret University and broadcasted on BBC Radio Scotland.