James Coutts is a specialist in strategic and operational arts marketing and a professional speaker.

His primary role is Marketing Manager for National Museums Scotland. Before the museums, James worked as a Project Manager, performing and visual arts marketer, exhibition organiser and online magazine editor. He has promoted the Scottish National Gallery of Modern Art, Dean Gallery, Academy of St Martin in the Fields, Royal Scottish National Orchestra and the Scottish crafts sector through craftscotland.

James has written about online marketing for ArtsProfessional, Journal of Arts Marketing and The Drum and has spoken at Arts Marketing Association events, talkdo (the Scottish conference for public and voluntary sector communicators), Glasgow Chamber of Commerce, and at a number of workshops for regional councils.