A few months ago, a painter holding a show in Edinburgh wanted my thoughts on what else he should do to sell more work, increase his audience and get gallery directors to come. Useful tips for promoting cultural events - not just painters.

1. This is the most important one - I missed your price list when I walked in. Buy an A4 perspex holder, and put it on the counter with the price list in (as you walk in - facing the door). I totally missed it on entry as it was flat on the desk - without prices, I have no idea if anything is for sale, or for how much.

2. Add some more info to your price list. At the very least contact details - what if I liked something, and decide to buy it when I get home, but you have not given me your contact details? - you lose the sale. Ideally also include a ‘welcome to my show’ type line, a very brief biog and some info on how to buy at the top of the price list (how do you accept payment - cash/cheque?) - also encourage people to contact you to discuss buying/commissioning.

3. Put your ‘about you’ laminated wall biog right at the start. That way people walk in, see your price list standing up, and then can read more about you - the traditional way to start viewing a show.

4. Put the price list on your website if you have not already.

5. Get any good comments about your work in the comments book? Put them on your website too.

6. Include the comments at the top of a letter (not email) you send to the key galleries, reminding them that there are only X days left to view the show, and that you would love to offer them a private tour and glass of wine while it is still on.

7. Does the comments book ask for (and have a space for) people commenting to join your email list? It should. You have an email list right?

8. Flyer the cars and houses nearby (one for saturday morning - when people will be thinking about what to do today).

9. Did the press people come that you wanted to? If not, call them and invite them to come while it is still on (mention the comments from the book again).

Even if you do a few of these (number 1,2 and 3) it will make a difference.