August 2007
The Archives
-
Bike Marketing
More bikes on the street
I’ve been asked to think of ways I would make the bicycle more popular. How have other sectors altered perceptions of unattractive products, services or brands? The humble push-bike has problems connected with its use. The most common ones – ‘I can’t wear smart clothes’, ‘I’ll get wet’, car fumes, traffic worries and ‘I’ll get [...]
