August 2007
The Archives
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Bike Marketing
More bikes on the street
I’ve been asked to think of ways I would make the bicycle more popular.
How have other sectors altered perceptions of unattractive products, services or brands?
The humble push-bike has problems connected with its use. The most common ones – ‘I can’t wear smart clothes’, ‘I’ll get wet’, car fumes, traffic worries and ‘I’ll get hot and [...]
