Employee Alcott was born today. After speaking many times on what companies are doing in the virtual world of Second Life, I _finally_ materialised in SL this weekend. My representation in world (called an avatar) is Employee Alcott. There are ideas brewing for producing and exhibiting a series of resident-created work-inspired artworks, and commissioning the design of items not yet available in SL (including a tennis game, green items that generate income for resident owners and a car I love. Watch this space.