Visitor numbers soared 300% compared with the same period last year, according to the latest figures.

The launch marketing campaign for the National Museum of Scotland won the ‘Arts and culture’ gold at the Marketing Society Scotland 2012 awards last night.  

Nice news from our friends at ALVA – the National Museum got more visitors than Tate Britain and the British Museum in 2011. BBC and Daily Record (crowd photo).

It is only 119 days since the new National Museum opened its doors. We had thought it would take a year to reach 1m. Video/cute pics.

“ROUGHLY the equivalent of Edinburgh’s entire population, or 500,000 people, has passed through the doors of the city’s newly reopened National Museum of Scotland in fewer than six weeks….”