Wowing your Audience

Wowing your audiences Opening Lines specialises in marketing for arts organisations. We design and deliver marketing strategies which increase your profile and drive visits to your museum, gallery, craft or performing art. We also develop customised marketing plans to launch new...

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Africa in Motion

Increase Audience

The challenge The eighth Africa in Motion Film Festival was held in 2013 in Edinburgh and Glasgow and featured screenings and events in venues such as the Edinburgh Filmhouse, GFT, CCA and pop-up screenings. The challenge was to develop and

Youth Theatre Art

Launching a New Company and Managing a Corporate Identity Change

The challenge Promote YT wanted to reflect the growth in scale of Scotland’s youth theatre sector, to better represent their membership and  communicate more clearly what they do. In 2013, I managed the implementation of their company name and identity

National Museum

Launching a New Event Brand

The challenge I brought a series of new events to market during my time at National Museums Scotland. ‘RBS Museum Lates’ were billed as an ‘alternative Friday night’ featuring live music for young professionals. The challenge was to sell tickets,

craft scotland

Growing Website Membership with Working Partnerships

The challenge Funded by Creative Scotland, Craft Scotland promotes 3,000 Scottish designer-makers both nationally and internationally. As project manager, I was in charge of this mainly digital initiative. I worked with a small team which included an editor, a photographer,

Hebrides Ensemble

Stabilizing attendance and Troubleshooting

The challenge Hebrides Ensemble is a collective of world-class musicians from Scotland, the UK and Europe. As marketing consultant, I promoted four concerts during February 2014 in Edinburgh’s Queen’s Hall, Glasgow’s University Memorial Chapel, The Sage Gateshead and Perth Concert