Growing Your Own Audience
Wrote a piece last night for ArtsProfessional on how are non-arts firms are using podcasting. What arts organisations can learn, and how to get started. Out (if they like it!) on Monday 5 November 2007. A little preview:
Plodcast, by the West Midlands Police, wants more 'budding bobbies to join the force'. In their surprisingly fun radio-style podcast, presenters respond to and encourage listener feedback and interview those working in the force. Find out what Scene of Crime Officers do on the job, from those doing it now. Bringing a potential career choice to life in ways the traditional job description can't, this podcast gives applicants more confidence on what to expect from the actual position for over 15,000 happy listeners.
The non-profit Green Thing makes it easy to be a bit greener. Every month, subscribers (and only subscribers) get emailed or fed two videos from world-class filmmakers showing a different Green Thing to do. October's Green Thing was to 'Walk Once'. The community aspect of the website allows visitors to see how many users did the 'thing', and how much CO2 was saved in total by all the viewers. Their videos inform, help their site obtain regular visitors and encourage participation.